In today’s competitive digital landscape, choosing the right blog topics is crucial for businesses looking to improve their online presence and generate more leads.
This task requires a clear grasp of your audience, strategic keyword research, and a solid content plan.
Even when ideas abound, prioritizing them can be difficult, and finding time to write is yet another hurdle. Luckily there are tools that can help ease the burden.
Read on to learn the steps for selecting the right blog topics, tools that can help with the process, and a new revolutionary solution that takes on all of the heavy lifting.
Why is Blogging Important Anyways?
Blogging is an essential component of any digital marketing strategy. It enables businesses to drive organic traffic to their website, increase online visibility, and generate more leads.
However, selecting the right blog topics for your business can be a daunting task. To ensure the success of your content strategy, it’s important to take the proper steps towards deciding what topics will align with both your audience and your business goals.
3 Steps to Blog Topic Selection
Creating blog content that resonates with your target audience and drives desired results is not an easy task.
Fortunately, there are steps you can take to structure the process.
Let’s explore the essential steps to choosing winning blog topics:
Step #1: Understand Your Target Audience
Identifying your ideal customer is the first step in understanding your target audience.
You will want to gain valuable insights into your audience’s demographics, behaviors, and preferences.
Collecting this data knowing what topics will encourage your audience to take your desired actions.
The best way to uncover these insights is by investigating Google Analytics and Google Trends, and gathering customer feedback through customer support tickets, surveys, polls, interviews, focus groups, or social media conversations.
Analyze your audience’s pain points and interests, and then turn those into blog topics.
By addressing their concerns and answering their questions, you establish trust and positioning your brand as a thought leader in your industry.
Step #2: Conduct Keyword Research
Keyword and topic research plays a huge role in choosing effective blog topics for your business.
Now that you know their pain points, you’ll need to uncover the specific search terms and phrases your target audience is using, enabling you to create content that resonates with them and addresses their needs.
To conduct keyword research, consider using tools like Google Keyword Planner, Ahrefs, or SEMrush. These platforms allow you to identify relevant long-tail keywords and phrases and better understand search intent. To find common questions your audience is searching for, try using Google’s “People also ask” section for inspiration.
Screenshot of Google’s People also ask section for the search query “blog topic selection”
When analyzing keywords, consider search volume, competition, and keyword difficulty.
High search volume indicates that a particular keyword, topic or phrase is popular among users, while low competition and difficulty suggest that it may be easier to rank for that keyword.
Target long-tail keywords and more niche topics to achieve a good balance of these factors.
Step #3: Analyze Competitor Content
Analyzing the content of your competitors is indispensable for creating an effective blog strategy.
Start by assessing their top-performing blog posts and articles, paying attention to their headlines, keywords, and overall structure. This will give you a better understanding of what works well for your industry and what your audience finds valuable.
In addition to evaluating your competitors’ best content, identify content gaps and opportunities that your business can capitalize on.
Look for topics they haven’t addressed or areas where their content is lacking in depth or quality.
By learning from both your competitors’ successes and failures, you can create a more robust and comprehensive content strategy that will set your business apart and drive better results.
Content Tools To the Rescue
Content tools can be a great asset when it comes to blog topic selection. There are several tools out there to help you identify trending topics and SEO-friendly content ideas.
Here’s a handful of commonly used tools that can be helpful for blog topic brainstorming:
- Google Trends: This tool provides insights into how often a particular keyword or topic is being searched for on Google. You can use it to determine the popularity of different topics over time and make data-driven decisions about your blog topics.
- Buzzsumo: This tool enables you to search for the most shared content on any given topic across various social media platforms. You can use it to find out what topics are popular and what type of content tends to be shared the most.
- SEMRush: This platform provides detailed information about search terms your competitors are ranking for. You can use it to identify gaps in their content strategy and find new topics that are not targeted by your competitors.
- AnswerThePublic: This tool helps you to generate content ideas by providing you with questions that people are asking in search engines. You can use this information to create content that answers those questions.
- Quora: This platform is a great place to find inspiration for your blog topics. By searching for questions relevant to your industry, you can discover the topics your audience is most interested in.
- Ahrefs: This tool can help you find the most popular content in your industry, learn more about your competitors’ content strategy, and identify areas of opportunity for your blog.
- Portent’s Content Idea Generator: This is a fun and creative tool that generates unique and intriguing blog title ideas based on your keyword input.
- Ubersuggest: This tool provides keyword suggestions, estimated search volumes, and related search terms that can help you identify new blog topics.
By taking advantage of content tools like these, you can work towards creating blog content that is relevant, targeted, and resonates with your audience.
HELP - I Don't Have the Time for Content Planning
To succeed in today’s digital world, businesses must carefully select the right topics to blog about in order to attract quality leads.
But this isn’t an easy task.
Content writers often have trouble prioritizing ideas and finding time to write. Businesses are focusing way too much time and energy on content planning with no way of knowing if their efforts are paying off.
If you struggle to find the time or the patience, to initiate these steps or use common content tools properly—consider using the ConvertIQ® AI platform for help with blog topic selection and content drafting.
ConvertIQ® uses your website’s data, competitor data and artificial intelligence, to generate an effective and efficient content strategy.
It handles all 3 of these steps for you so that you can skip the research and focus on pushing more content out quickly and ultimately generating more leads for your business.
Transform Your Blog With A Free Trial of ConvertIQ® Today
If executing all the steps necessary for blog topic selection, consider exploring ConvertIQ® through a free trial run. The tool uses data and AI to understand what your target audience is searching for and what questions they need to have answered.
Skip the keyword research and competitor analysis all together. The strategy portion of the tool tells you exactly what you should be writing about based on your own website data and what your competitors are ranking for. It takes into account any content deficits that your brand has compared to competitors, and then it orders topics in an order of importance with a user-friendly ranking system.
Once you select a topic you want to write about, the tool creates a professional, conversational and SEO-friendly first draft in minutes.
So if you’re sick of spending hours and hours on a content strategy, take a step in a new direction. Reach out to our team today to learn how you can stop spinning your wheels and start generating more leads and boosting your online visibility.